Privacy Policy

1. Who We Are

This website is operated by A F T TRADING L.L.C (“we”, “us”, “our”), a company engaged in the import, export and supply of construction equipment and related products.

  • Website: https://afttrad.com/
  • Contact email: management@afttrad.com
  • Phone: +971 56 912 5012
  • Registered address: Office No. 254-103, Mohammed Abdulaziz Mohammed Bin Faris Building, Street 17B, Al Murar, Deira, Dubai, UAE

We are the controller of the personal data collected through this website, unless stated otherwise.​

2. What Data We Collect

We may collect the following categories of personal data when you use our website or services:​

  • Identity data: name, company name, job title
  • Contact data: email address, phone number, billing and shipping address, country
  • Order data: products ordered, quotes requested, payment status, delivery details
  • Account data: username, encrypted password, order history (for registered customers)
  • Technical data: IP address, browser type, device type, operating system, language, referring URLs, pages visited, time spent, and other analytics data
  • Communication data: messages sent through contact forms, quote forms, email, or chat
  • Marketing preferences: newsletter subscription status and communication preferences

3. How We Collect Your Data

We collect personal data in the following ways:​

  • When you place an order or request a quote through our online store
  • When you create an account on our website
  • When you contact us by email, phone, contact form, or chat
  • When you subscribe to our newsletter or marketing communications
  • Automatically, through cookies and similar technologies when you browse our website

4. How We Use Your Data

We use your personal data for the following purposes:​

  • To process and manage orders, quotes and deliveries
  • To create and manage your customer account
  • To respond to inquiries, support requests and complaints
  • To send important service messages (order confirmations, invoices, delivery updates, policy changes)
  • To improve our website, products, and services through analytics and statistics
  • To send marketing communications (only where permitted or with your consent)
  • To comply with legal, tax and accounting obligations

We process your data on the basis of contract performance, legitimate interests (e.g. B2B customer management, fraud prevention), legal obligations, and/or your consent where required.​

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:​

  • Enable core functions such as cart, checkout and account login
  • Remember your preferences and language
  • Analyze website traffic and performance (e.g. via analytics tools)
  • Support advertising or remarketing (if activated in the future)

You can manage or disable cookies via your browser settings. Some features of the site may not function correctly if cookies are disabled.​

If you implement a cookie banner or consent tool, add its details here and link to a separate Cookie Policy.

6. Sharing of Personal Data

We may share your data with the following categories of recipients, only to the extent necessary:​

  • Payment providers and banks for processing payments
  • Logistics and transport partners to organize deliveries
  • IT and hosting providers (including WordPress, WooCommerce hosting, email services)
  • Professional advisers (lawyers, accountants, auditors)
  • Public authorities when required by law

We do not sell your personal data. Any third-party service providers are required to protect your data and use it only according to our instructions and applicable law.​

7. International Transfers

Depending on where our servers, service providers or partners are located, your data may be transferred outside your country, including outside the European Economic Area. In such cases, we take appropriate safeguards such as standard contractual clauses or equivalent protections where required by law.​

8. Data Retention

We retain your personal data only as long as necessary for the purposes described above, in particular:​

  • Order and invoice data: kept for the period required by tax and accounting laws
  • Customer account data: kept while the account is active; deleted or anonymized after a period of inactivity
  • Marketing data: kept until you unsubscribe or withdraw consent
  • Technical logs and analytics: kept for a limited time to improve security and performance

When data is no longer needed, it will be securely deleted or anonymized.

9. Your Rights

Depending on your location and applicable law (such as GDPR), you may have the following rights regarding your personal data:​

  • Right to access your personal data
  • Right to rectification (correction of inaccurate data)
  • Right to erasure (“right to be forgotten”)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to certain processing (e.g. direct marketing)
  • Right to withdraw consent at any time (where processing is based on consent)

To exercise your rights, please contact us at management@afttrad.com or via the contact details above. We may need to verify your identity before responding to requests.

If you believe your rights have been violated, you may also lodge a complaint with your local data protection authority.

10. Security

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration or disclosure, including secure hosting, access controls and encryption where appropriate.​

However, no online service can be completely secure, and you use our website at your own risk.

11. Minors

Our website and services are intended for business customers and adults. We do not knowingly collect personal data from children under the age required by local law. If you believe a child has provided us with personal data, please contact us so that we can delete it.​

12. Third-Party Websites

Our website may contain links to third-party websites (such as payment providers, transport companies, social media, or partners). We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies separately.​

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies or legal requirements. The updated version will be published on this page with a new “Last updated” date.​

Significant changes may be communicated by email or via a notice on the website where appropriate.

14. Contact

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

A F T TRADING L.L.C
Email: management@afttrad.com
Phone: +971 56 912 5012
Address: Office No. 254-103, Mohammed Abdulaziz Mohammed Bin Faris Building, Street 17B, Al Murar, Deira, Dubai, UAE